It's been over a year since I've last written for any magazines. Leaving the magazine world was something I should have done years earlier than when I did. The magazines began a gradual decline with the advent of the economic downturn of 2008. Shortly after that, advertisers, which are the life blood of magazines, began abandoning magazines en masse, which led to greatly reduced budgets for all of the magazines. Some simply went out of business in a style reminiscent of bookstores that were destroyed by the rise of online behemoth sellers, such as Amazon.com. They simply couldn't compete with Amazon, so they closed their doors permanently. The bodybuilding magazines tightened their budgets to the extent that they paid freelance writers little or nothing. The staff writers had little choice other than to also accept considerable pay cuts, but at least they, unlike the freelancers, were still getting benefits and a livable income. So it came to pass that the bulk of articles written for the magazines were submitted by amateurs with little or no knowledge or writing ability. This stark lack of quality was reflected in the magazine content, which grew more dismal with every issue. The magazines became, in effect, merely sales catalogs that highlighted the few advertisers they could still muster.
Since the majority of these advertisers were sports supplements purveyors, the articles reflected this, often extolling the virtues of supplements that were worthless--but were sold by advertisers in the magazine. The purchase of magazines continues to drop, as more enlightened readers realize that they are buying what amounts to pages of mostly advertisements for supplements.
While the Internet has the potential to be a great source of information regarding nutrition and exercise, it is sadly disappointing in this regard. While you can still find some gems among the heap of garbage and misinformation that makes up the majority of blogs and web sites, such reliable information is rare and difficult to find. Anyone can write anything on the Internet, so there is no control of content or accuracy of information offered.
This sad state of current information was a primary motivation for my resurrecting Applied Metabolics newsletter, which was originally a print publication in the late 90s. I felt that there were many people out there like myself who wanted all the details about exercise, nutrition, anti-aging, supplements and other topics in a clear, evidence-based manner with no bullshit or lies. I continue to work towards this goal, and I believe that the content of Applied Metabolics cannot be matched by any other publication. I've seen many of them over the last year, and they pale in comparison to the extent of information offered in Applied Metabolics. Another reason that what I offer cannot be duplicated is that few if any others in this business can match my years of experience and study, which amounts to over half a century. I offer little tricks in Applied Metabolics that I've learned empirically throughout the past 53 years. This is one of the primary advantages of reading Applied Metabolics: After reading any article in this publication, you will know all there is to know about it.
So, this is a long-winded way of thanking you, the readers, for your continued support. I have some fantastic material coming up that includes in no particular order: